In line with the ambitious diversification
and expansion plans lined up ,
Nettlinx Limited has
incorporated a 100 % subsidiary ,
Nettlinx
Channel Pvt Ltd and the brand
WHY
TV ( Y TV ) is aimed at
potential target audience covering Wealth & Health
that too in Telugu language.
NettLinx wishes to use its infrastructure as well
as the management expertise that it had acquired
over the years to drive new business. It intends
to foray into the space of Content delivery in
multiple streams – TV, Internet and IPTV
in a Niche segment & address regional language
needs. Early movers in niche telugu language in
establishing media marketplaces will have a significant
advantage . The Company is looking Challenges and
opportunities and has realized that Consumer needs
are expanding beyond the mass media and segmented
media to ‘Lifestyle Media’, where in
the Pull-oriented media consumption models, such
as a media marketplace, in which consumer is furnished
with robust search, research, customization, configuration
and scheduling tools which could be delivered on
the Internet platform.
Niche channels are fast drawing more eyeballs.
There is ample room for more niche channels. Regional
programming is another segment that offers tremendous
opportunities. This has prompted NettLinx to explore
the opportunity of regional Business Channel with
India Growth Economy as the lead story.
Nettlinx believes Indian media industry today
has everything going for it - be it the impetus
from the economy, the digital lifestyle and spending
habits of the consumers and the opportunities thrown
open by the advancements in technology. All one
has to do is to cash in on the growth potential
and the opportunities translating in to measurable
Top lines and bottom lines for the Oraganisation
taking the Company to the next league and will
be able to deliver better share owner value.
The Channel is scheduled to be launched some time
during the first quarter of Fiscal 2008 - 2009.